Charles Jayaseelan

I'm Design Lead

About

Senior Design Lead with two decades of experience delivering visual communication and UI/UX design solutions within enterprise and banking environments.

Senior Design Lead – UI/UX & Visual Communication

Proven expertise in internal communication, brand governance, event-based branding, and internal digital platforms. Strong people leader with hands-on design depth, experienced in defining strategy, guiding teams, and ensuring consistent, high-quality execution across print, digital, and internal systems in global organizations.

  • Location: Bengaluru, India
  • Phone: +91 88842 95985
  • Email: charlesja.ind@gmail.com
  • Experience: 18.6 Years
  • Degree: B.Sc. Computer Science
  • Relocation: Open | Notice Period: 30 days

🎨 Senior Design Lead with 18.6 years of experience delivering visual and UI/UX design solutions in enterprise and banking environments. 🎯 Expert in internal communication design, brand governance, and event-based branding for global organizations. 👥 Proven people manager leading and mentoring high-performing design teams, driving collaboration, performance standards, and design excellence. 🛠️ Hands-on with Adobe Creative Suite, Figma, Adobe XD, and modern design tools including AI-assisted workflows. 📈 Strategic leader experienced in defining design vision, guiding cross-functional teams, and ensuring high-quality execution across channels.

Skills

Combining design strategy with execution — where creative vision meets brand consistency and user-centered design.

  • 🎨 Visual & Communication Design
  • 💻 UI/UX Design (Internal Platforms & Apps)
  • 🏷️ Brand Identity & Brand Governance
  • 📱 Digital & Print Communication Design
  • 📐 Usability & Accessibility
  • 🎯 Design Strategy & Creative Direction
  • 🛠️ Adobe Creative Suite (Ps, Ai, Id, Ae, Pr, XD)
  • 📦 Figma, Adobe XD, Acrobat Pro
  • 🗄️ SharePoint, PowerPoint, HTML/CSS
  • 🤖 AI-assisted tools: ChatGPT, Freepik AI, Figma AI, Grok AI
  • 📈 Team Leadership & Design Workflow Management

Resume

18+ years |Senior Design Lead | Enterprise Visual & UI/UX | Banking & Global Brands | Design Team Leader | Brand Governance & Internal Communications

Summary

Charles Jayaseelan

Senior Design Lead with nearly two decades of experience delivering visual communication and UI/UX design solutions within enterprise and banking environments. Proven expertise in internal communication, brand governance, event-based branding, and internal digital platforms.

Education

Bachelor of Science (B.Sc.) in Computer Science

2003 - 2006

St. Joseph's College, Bharathidasan University, Trichy, India


Professional Experience

Design Lead – Visual & Communication Design (UI/UX)

Jul 2021 – Jul 2025

Carelon Global Solutions (formerly Legato) · Bengaluru

Key Responsibilities

  • Defined design strategy and creative direction for internal communications and events.
  • Delivered end-to-end branding assets across digital, print, social, outdoor, and environmental platforms.
  • Led UI/UX for internal apps and enterprise platforms, enhancing usability, accessibility, and engagement.
  • Managed and mentored a 3-member design team, overseeing ideation, reviews, and final approvals.
  • Established design workflows and quality standards to improve consistency and turnaround time.
  • Partnered with HR, Corporate Communications, Marketing, and leadership stakeholders.
  • Coordinated with vendors for large-format, event, and print execution.
  • Ensured brand consistency across all visual outputs.

Key Achievements

  • Led brand design execution for the India rollout of a global corporate rebrand, ensuring consistent visual adoption across communications and digital platforms while reducing agency dependency.
  • Led visual and UI/UX governance for an internal employee engagement platform, ensuring consistent branding, high-quality visual assets, and scalable design standards.
  • Enhanced internal email communication effectiveness through improved design strategies and UX best practices.
  • Built a strong in-house design capability, improving delivery speed, quality, and cost efficiency.

AVP – Graphic Designer (Brand & Communication Design)

Oct 2016 – Jul 2021

Jana Small Finance Bank · Bengaluru

Key Responsibilities

  • Led brand and communication design across banking products including Savings Account, Current Account, Fixed Deposits, Gold Loan, and Business Loan.
  • Designed customer-facing and internal communication materials across print, digital, social media, and branch-level branding.
  • Developed and maintained brand guidelines, ensuring consistent visual identity across all touchpoints.
  • Created banking forms and documentation in both digital and physical formats.
  • Delivered multilingual communication assets across multiple Indian regional languages.
  • Worked closely with marketing, content, and business teams to translate product and campaign requirements into visual communication.
  • Collaborated with external video advertising agencies on TV commercial campaigns.
  • Managed multiple projects simultaneously from concept through production and delivery.

Key Achievements

  • Contributed to building and scaling the bank's brand identity during a high-growth phase.
  • Delivered large volumes of customer and internal communication assets with consistent quality and regulatory alignment.
  • Reduced long-term dependency on external agencies by handling diverse branding and communication needs internally.
  • Strengthened the bank's digital and branch-level brand presence through cohesive visual communication.

Senior Graphic Designer (Brand, Digital & Internal Communication)

Oct 2013 – Oct 2016

Société Générale Global Solution Centre · Bengaluru

Key Responsibilities

  • Designed internal communication assets including digital signage, presentations, newsletters, and employee engagement materials.
  • Created and managed internal video communication initiatives supporting leadership messaging.
  • Delivered branding, digital marketing, print, presentation, and UI design solutions aligned with global brand standards.
  • Led visual transformation initiatives for office spaces through environmental branding.
  • Designed, developed, and maintained a SharePoint intranet portal, including newsletters, blogs, surveys, and interactive content.
  • Created HTML/CSS-based interfaces and workflows within SharePoint to improve usability.
  • Collaborated with HR and communication stakeholders across functions.

Key Achievements

  • Strengthened employee communication and engagement through structured internal design programs.
  • Delivered a centralized intranet experience improving access to internal information.
  • Recognized for workflow optimization and process efficiency improvements.

Graphic Designer

Jul 2007 – Oct 2013

Cognizant Technology Solutions · Chennai / Bengaluru

  • Supported business development, HR, and internal teams with presentations, eLearning modules, and web UI.
  • Developed interactive Flash-based presentations for BI and data warehousing proposals.
  • Produced employee engagement and brand videos to strengthen internal culture.
  • Administered SharePoint 2010, managing content updates and creating interactive HTML/CSS pages.

Web Designer

Oct 2006 – Jul 2007

Forte Solutions Pvt. Ltd. · Chennai

  • Designed marketing and business development materials during contract engagement for Cognizant.
  • Recognized for performance and offered a permanent role at Cognizant.

Portfolio

Selected design projects showcasing my expertise in UI/UX design, brand communication, visual identity, and internal platforms across enterprise and banking environments.

  • All
  • UI/UX
  • Brand Design
  • Internal Comms
  • Banking
  • Digital Design
  • Platforms
Employee Engagement Platform

Employee Engagement Mobile App

Client: Carelon Global Solutions
Country: India
Domain: Internal Platform / UI/UX
Summary: Led UI/UX design and brand governance for an internal employee engagement platform. Defined usability and accessibility standards, and created scalable visual assets ensuring consistent branding across the mobile application.

Corporate Brand Transition

Global Brand Transition – India Rollout

Client: Carelon Global Solutions
Country: India
Domain: Brand & Internal Communication
Summary: Played a key role in the India rollout of a global corporate brand transition, ensuring consistent brand adoption across internal communication, events, templates, presentations, and digital platforms while reducing dependency on external agencies.

Jana Bank Digital Banking

Digital Banking UI/UX Design

Client: Jana Small Finance Bank
Country: India
Domain: Banking / Mobile & Web UI/UX
Summary: Contributed to UI/UX design for mobile banking application, online KYC (e-KYC) journeys, and banking website. Focused on secure, compliant, and user-friendly customer onboarding and banking experiences.

Jana Bank Brand Identity

Banking Brand Identity & Guidelines

Client: Jana Small Finance Bank
Country: India
Domain: Banking / Brand Design
Summary: Developed and maintained comprehensive brand guidelines ensuring consistent visual identity across all customer touchpoints. Created multilingual communication assets for banking products including Savings Accounts, Loans, and Fixed Deposits across multiple Indian regional languages.

Société Générale Intranet Portal

SharePoint Intranet Portal Design

Client: Société Générale Global Solution Centre
Country: India / Global
Domain: Internal Platform / UI Design
Summary: Designed and developed SharePoint intranet portal with newsletters, blogs, surveys, and interactive content. Created HTML/CSS-based interfaces to enhance usability, integrating multiple tools via SSO for improved employee communication and engagement.

Internal Email Communication Design

Enterprise Email & Digital Communication

Client: Carelon Global Solutions
Country: India
Domain: Internal Communication / Digital Design
Summary: Enhanced internal email communication effectiveness through improved design strategies and UX best practices. Delivered end-to-end communication assets across email, digital, print, and environmental branding for enterprise initiatives.

Expertise

Combining design strategy with hands-on execution to deliver compelling visual solutions across enterprise and banking environments. Proven track record in leading design teams, managing brand governance, and creating user-centered digital experiences.

UI/UX Design

Designing user-centered interfaces for internal platforms, mobile apps, and web applications with focus on usability and accessibility.

Brand Identity & Governance

Creating and maintaining brand guidelines, ensuring consistent visual identity across all touchpoints and communication channels in global organizations.

Internal Communication Design

Designing effective internal communication assets including email campaigns, digital signage, newsletters, and employee engagement materials.

Visual & Graphic Design

Creating compelling visual assets for print, digital, and environmental branding using Adobe Creative Suite, Figma, and modern design tools.

Design Team Leadership

Leading and mentoring design teams, establishing workflows, quality standards, and design systems that drive consistency and efficiency.

Design Strategy & Direction

Defining design strategy and creative direction for enterprise initiatives, aligning visual communication with business objectives and brand vision.

Recommendations

Words from colleagues and collaborators who have experienced my design leadership, creative vision, and brand expertise first-hand.

Charles worked with me very closely during my 4.5 year stint at Jana Bank. At the bank we had set-up an internal ad agency set-up and Charles was leading the Art. Me coming from a global agency background had very high expectations from Charles in delivering creative output and I am must say he stood up to the expectations of the organisation every single time. He brought new and fresh ideas and delivered multi-media campaigns that translates into business for the bank. Charles is a quiet person who is always focussed on his job and his attitude towards work and team is simply phenomenal. I would always want someone like him in the team to bank upon. I wish him all the very best.

Akshat Singh

Vice President - Account Management, Taproot Dentsu

Akshat Singh

I am pleased to recommend Charles, who worked with me at Jana Small Finance Bank as a Visual Designer. He combines strong creative expertise with a clear understanding of brand and business objectives. Charles consistently translated complex requirements into impactful visual solutions, strengthening the bank's identity across platforms. He balanced creativity with structure and maintained high design standards. Dependable, collaborative, and professional, he was a trusted contributor on key initiatives. I confidently recommend him for senior design roles requiring strategic thinking and strong branding capability.

Sundar Parasuram

Zonal Marketing Head - South
IndusInd Bank

Sundar Parasuram

Charles is one of the best visual designers I've had the opportunity to work with at Jana. He brought creativity, precision, and a strong user-first mindset to everything he worked on—from video editing and creative development to designing excellent UX for the Jana app. He's also an incredibly collaborative teammate—approachable, thoughtful, and always willing to jump in to make the work better. Charles consistently raised the bar for our creative output, and I'd gladly work with him again. I highly recommend him.

Vinay Kinger

Account Director
Publicis Hawkeye Canada

Vinay Kinger

My Personal Photos

Here are some personal photos for a better sense of me.

Contact

Let’s connect — I’m open to exciting opportunities anywhere on the planet (or beyond!).

Based In

Bengaluru, India — Open for relocation.

Phone

+91 88842 95985

Email

charlesja.ind@gmail.com

Open to work globally

Wherever you are in the world, let's create compelling design solutions together.